General
What is a focus group? Focus groups are research studies in which a group of people are asked to provide their opinions about a concept, service, product or advertisement. Questions are usually asked in an interactive group setting where individuals are free to voice their opinions with other members.
Focus groups are considered an important tool for acquiring feedback on a new or existing product/service and learning valuable information about its potential market acceptance.
What are the types of focus groups? Most focus groups are related to consumer, business or medical research and take place in the following formats:
• Group focus group that are composed of 6-10 members and led by a moderator
• One on one interviews
• Telephone/teleconference focus groups
• Online focus groups
• In home studies
• In store visits
How will I be selected for a focus group? The companies who organise focus groups are looking for participants that match specific criteria related to the study. For example, banking with a particular financial institution or eating a certain type of breakfast cereal. In order to be eligible, you will be asked a series of qualifying questions and your answers will determine whether you can attend or not. Don't be concerned if you don't qualify for one group or another as AGE Market Consulting Inc. works with a number of clients and has many focus groups occurring on a weekly basis.
Please visit our Registration Section to provide us with some general information about yourself. These are some common questions that are used for market research.
What should I expect from a focus group? You've been asked to attend a focus group to express your thoughts and opinions on a particular product or service. Remember that we want to hear your ideas and that there are no right or wrong answers, we just ask you to be respectful of others. Your opinion counts.
Please arrive at least 15 minutes early to check in and provide us with your personal identification.
Depending on the group, the length of time can vary from 30 minutes to a couple of hours and we ask that you are available for the entire session.
The common format of a focus group includes a lead moderator facilitating an open discussion with a group of 6-8 participants. The sessions are often video taped and recorded to allow the research team to refer back to information discussed in the session and finalise their report.
Will I be paid to attend a focus group? Yes, depending on the type of focus group, you will be paid between $50 and a couple hundred dollars for attending the session.
How can I register for a focus group? Individuals of all ages and are required for focus groups. In order to participate in a specific focus group, you will likely require some background knowledge on a specific subject area.
Please visit our Registration Section to provide us with some general information about yourself. These are some common questions that are used for market research.
Why choose AGE Market Consulting Inc.?
AGE Market Consulting Inc. has extensive experience in the market research industry and a proven track record of delivering on diverse and complex projects.
We are ready to work clients and partners on all type of challenging research studies and initiatives. Whether the focus is on consumer, business or medical research, AGE Market Consulting Inc will find the right candidate for you.
How can I work with AGE Market Consulting Inc.?
AGE Market Consulting Inc. is committed to continuous growth and is always looking to develop new relationships with consumers and clients in the market research industry.
Please visit our Contact Us section and we would be happy to discuss interesting opportunities with you. If you would like to register for focus groups, please visit our Registration Section.
How will AGE Market Consulting Inc. respect my privacy?
The protection of personal privacy and confidentiality is of utmost importance to AGE Market Consulting Inc. Any information collected as part of the focus group process is kept confidential. In addition, we do not sell or disclose any personal information.
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